Hey there! Not too sure what you’ve clicked on? Let me help you find out.

Thanks so much for checking out Ethigirl. I, Aspen Murray, have created it as a resource for others to make ethical + sustainable fashion both accessible and affordable for conscious consumers.

I believe that every purchase we make is a political act, a vote we cast for the type of world we want to live in. Fashion is one of the leading causes of pollution, environmental degradation, and human injustice in the world. But ethical and sustainable fashion, via amazing small businesses who support fair trade, minority entrepreneurship, social entrepreneurship, equity, and sustainability are paving the way to a better future.

It’s up to us to support these businesses. But a lot of people think ethical + sustainable fashion is expensive (unaffordable) or difficult to find (inaccessible). Through Ethigirl, I strive to tear down that narrative and create resources such as lifestyle content, shopping tips, discount codes, and brand recommendations to help conscious consumers like YOU to vote for a better world.

I want to make it so there’s really no excuse for us to all do our part. I don’t believe that individual actions alone will fix the world entirely, and I don’t believe there’s any such thing as a perfectly ethical, sustainable consumer/individual (aka screw-ups are TOTALLY acceptable, don’t get discouraged by those insta-perfect zero waste accounts) but I DO believe there’s no reason for us all to do what we can to set bold, radical, and boundless examples for those around us to get on board.

Inspired? Want to learn more? Still a little bit confused? All acceptable and amazing. I’m so excited that you’ve landed here, and I can’t wait to accompany you on your personal journey to becoming a more conscious consumer. It’s truly a radical action.

Go ahead and browse around aimlessly. If you like what you see, get more connected! Sign up for my email list (you can find that on the sidebar), follow my social medias (instagram, facebook, twitter, pinterest), and even shoot me a quick email if you want (aspen@ethigirl.com)!

With love and sustainability,

ethigirl